I FORGE SITES FOR COACHES
Formarea is a design studio built around one client: coaches. I design and build the website by hand — you get a site that looks like it cost ten times more, without touching a page builder.
Forge Your Best Self
Personal training designed around you. Book a free session today.
Book NowEat With Purpose
Custom meal plans and 1:1 coaching that actually fits your life.
Get PlanDesign Your Next Chapter
Clarity, confidence, and a plan — built together in six weeks.
Book CallSITES BUILT
TO CONVERT
Every project is designed from a blank page around your coaching, your clients, and how they actually book — not a template with your name swapped in.
Booking, built in
Clients pick a slot and pay a deposit right from your homepage, synced straight to your calendar.
Learn more →A brand, not a layout
Fitness, nutrition, life and business coaching all read differently — I design for how your audience buys.
Learn more →Client portal
Programs, check-ins and messages in one login, so your clients stay inside your brand, not a third-party app.
Learn more →Mobile-first, fast
Every page loads in under a second and looks sharp on the phone your leads are actually using.
Learn more →SITES I'VE
BUILT
A few of the coaches Formarea has designed and launched for — across strength, nutrition, life and business coaching.
Warm, story-first site built to fill her discovery-call calendar every week.
View project →Warm, story-first site built to fill her discovery-call calendar every week.
View project →Warm, story-first site built to fill her discovery-call calendar every week.
View project →FROM BLANK
PAGE TO LIVE
A short, hands-on process — you talk to me, not a form. Most coaches are booking clients from their new site within the month.
Discovery call
We talk through your coaching, your clients, and what the site needs to do for you.
Design & build
I design and build your site by hand, sharing progress along the way so you're never guessing.
Launch & support
We go live together, and I stick around after launch for tweaks and questions.
"I had a real, working site before my first coffee ran out."— Priya Nadar, Strength Coach, launched on Formarea
GROW YOUR
COACHING BUSINESS
5 things every coaching homepage needs before you launch
The essentials that turn a browser into a booked call.
How to price your first coaching package with confidence
A simple framework for packages that actually sell.
Finding a visual identity clients remember
Why the coaches who stand out rarely look "generic."
YOUR SITE.
YOUR CLIENTS.
Tell me about your coaching and where your website is falling short. I'll reply with next steps and a realistic timeline — no obligation.
Book a Free Call